.Column Viewpoints: 15.Ever before asked yourself exactly how an electric developer ends up operating an influencer marketing system? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Show.Trick takeaways:.Why trading protocols led to solitude (and also an occupation pivot).The magic formula: authenticity + congruity = influencer effectiveness.B2B influencer marketing in Asia: It's coming, yet gradually.AI influencers: Cool, yet most likely won't replace your BFF's Instagram.The remittance problem tormenting influencer advertising and marketing (as well as how Partipost is actually tackling it).Enjoyable reality: Jonathan's father anticipates Mondays. Yes, you check out that right.Profits: The influencer advertising and marketing landscape is actually growing a lot faster than you can claim "wipe up." Coming from micro-influencers to artificial intelligence characters, the video game is altering-- but credibility still reigns supreme.So, before you cross out that close friend along with 200 fans as "not important," don't forget: worldwide of nano-influencers, your bestie might only be the next major factor.Listen for more influencer ideas as well as perhaps pick up a pointer or more for your personal Instagram game!